NEW BALANCE

should fit, feel, and perform. The New Balance collection at Sole Provisions brings that experience together across running shoes, walking-friendly styles, classic sneakers, and supportive everyday footwear for men and women. From the unmistakable 574 to performance-focused Fresh Foam X models and the premium 990 series, there is a New Balance style for different feet, routines, and reasons for wearing a sneaker.

A Footwear Story That Started With Better Support

New Balance began in Boston in 1906 as the New Balance Arch Support Company, founded by William J. Riley. Inspired by the balance of a chicken's foot, Riley developed arch supports intended to improve comfort, support, and balance inside footwear. The company later moved into running shoes, producing its first pair for a local running club in 1938, before growing into the performance and lifestyle footwear brand it is today.

Running Shoes Built Around Different Needs

Not every runner wants the same kind of shoe, and New Balance has built its range around that reality. The Fresh Foam X 860v15 is currently offered in women's and men's versions at Sole Provisions, while the Fresh Foam X 880v15 is a neutral-cushioning option suited to runners who do not require additional stability. The collection also includes the Fresh Foam X 1080v13 and the Women's 1540V3 for shoppers looking at different approaches to cushioning and support.

The 574 Proves Versatility Never Goes Out of Style

Some sneakers are tied to one particular activity. The 574 was designed differently. New Balance describes it as a reliable shoe built to do many things well rather than serving as a showcase for one piece of revolutionary technology, and that uncomplicated versatility helped turn it into one of the brand's best-known silhouettes. At Sole Provisions, the 574 Grey Matter/Dark Silver Metallic combines a suede and mesh upper with lightweight EVA cushioning, while the Men's 574 Core Grey/White keeps the familiar everyday profile with ENCAP cushioning and a rubber outsole.

When Fit Matters as Much as Cushioning

New Balance has long treated fit as an important part of footwear design, which is particularly useful for shoppers who find standard sneaker sizing limiting. Several models in the Sole Provisions collection are available in multiple widths, including options such as 2A, B, D, 2E, 4E, and even wider selections on certain men's styles. That range makes it possible to look beyond the number on the size tag and choose a shoe based on how your foot actually fits.

Heritage Models With Modern Performance

The 990 occupies a special place in New Balance history. Introduced in 1982 as the brand's premium running shoe, it originally carried a then-unusual $100 price tag and has continued through multiple generations. Today's Women's 990V6 and men's 990V6 combine the recognizable mesh-and-overlay construction with FuelCell foam and ENCAP cushioning, giving the classic silhouette a more current performance feel.

From Daily Miles to Everyday Wear

The collection is not limited to serious runners. Models such as the 574 work naturally with everyday wardrobes, while the Women's 1240V1 Made in USA and men's 1240V1 offer breathable mesh, Fresh Foam cushioning, and a lightweight feel for daily miles. For shoppers who need a more work-oriented option, the Women's 806 V1 combines Fresh Foam cushioning with slip-resistant lugs designed for use across different surfaces.

A Few New Balance Details Worth Noting

• New Balance traces its roots to 1906 and remains an independent company.

• The collection includes both performance and lifestyle footwear rather than focusing on one type of sneaker.

• Width availability varies by model, so check the individual product page when fit is a priority.

• New Balance Made in USA footwear contains a domestic value of 70% or greater, although Made in USA represents only a limited portion of New Balance's U.S. sales.

Explore More Performance and Comfort Footwear

If you are comparing New Balance with other running-focused options, browse the Running Shoes collection at Sole Provisions for additional brands and styles. For a broader selection beyond athletic footwear, the Women's Footwear and Men's Footwear collections offer more everyday comfort options.